Ep. 58 | 10 Million Views to TIME Leader: Founder Deepica Mutyala on Life, Legacy & Live Tinted
deepica"TO PUT YOURSELF OUT THERE, TELL THE TRUTH BECAUSE THE WAY PEOPLE CONNECT WITH YOU IS BECAUSE THEY SEE THEMSELVES IN YOU.
"
Deepica Mutyala is a founder, an entrepreneur and advocate for diversity in beauty. You’ll hear us talk about building Live Tinted from community to brand, navigating founder challenges, and expanding her mission to create beauty products that empower everyone.
description:
In this episode of It Takes A Village with Delina Medhin, Delina shares a heartfelt conversation with Deepica Mutyala, Founder & CEO of Live Tinted. Deepica’s journey began in 2015 when a viral beauty hack video showing how to cover dark undereye circles using red lipstick catapulted her into the spotlight. Since then, she has become an influential force championing multicultural beauty and inclusivity, earning recognition as a TIME Magazine Next Generation Leader in 2022.
Deepica opens up about moving to LA, developing her friendship with Delina, collaborations with Daniel Martin, and the founding of Live Tinted. She discusses the challenges and victories of growing her brand, hiring her first president, and the deeper purpose behind Live Tinted’s mission. Going personal, she shares her approach to self-love, meditation, dating as a single founder, overcoming imposter syndrome, and the realities of turning passion into a career. As Live Tinted expands with complexion-focused products at Ulta and beyond, she highlights the vital role of her team and community in scaling the business.
Whether you're a fan of Live Tinted or curious about Series A funding and brand building, this episode delivers inspiration and valuable insights from a trailblazer transforming beauty standards.
Show Topics:
Viral beauty hack and the start of Deepica’s journey
Building Live Tinted from community to brand
Meaningful collaborations and hiring leadership
Self-love, meditation, and founder life realities
Navigating imposter syndrome and social media balance
The importance of team and community in growth
Expansion at Ulta and focus on complexion products
TIMESTAMPS
0:00 Intro
02:05 From Influencer to Entrepreneur
02:59 Balancing Personal and Professional Life
04:48 Deepika's Journey and Reflections
31:47 Discovering the Joy of Solitude
32:11 Pandemic's Impact on Business and Personal Life
33:30 Event Fatigue and Realizations
35:17 Struggles and Perceptions of Being an Influencer
38:55 Navigating Social Media and Cancel Culture
46:17 Challenges of Scaling a Business
01:00:05 The Importance of Community and Inclusivity
01:03:17 Balancing Passion and Profession
01:03:48 Challenges of Female Founders
01:04:12 Transparency and Burnout
01:05:34 The Goal of Building a Global Beauty Brand
01:06:23 The Role of a CEO and Founder
01:07:22 Influencer Life vs. Business Life
01:08:25 Building a Brand with Family
01:08:58 Representation and Purpose
01:20:27 Complexion Products and Inclusivity
01:32:00 The Importance of a Supportive Village
ABOUT deepica mutyala
Deepica Mutyala is the Founder & CEO of Live Tinted, a beauty brand dedicated to celebrating all complexions and championing inclusivity. She rose to fame in 2015 with a viral YouTube video demonstrating a beauty hack to cover dark undereye circles with red lipstick, garnering over 10 million views. Deepica has been recognized as a TIME Magazine Next Generation Leader and continues to expand Live Tinted’s portfolio with products that address hyperpigmentation, dark circles, and more. Live Tinted is available online and at major retailers like Ulta Beauty. Deepica lives in Los Angeles and uses her platform to dismantle colorism and promote community.
Follow Deepica in all social media platforms
Instagram | Facebook | YouTube | X(Twitter) | Website
Explore and know more about Live Tinted
LISTEN TO THE EPISODE
If you love the episode, please share it with a friend and leave us a review! It means the world to me and helps more people to find and join the community.
Join us by shouting out and celebrating your village by using the hashtag #ShareYourVillage