Ep. 57 | Transforming Clean Beauty Retail with Credo Beauty’s CEO, Annie Jackson
annie"NEVER LOSE THAT PRINCIPLE STUDENT RELATIONSHIP WITH YOUR BRAND PARTNERS
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Annie Jackson is a beauty veteran and co-founder of Credo, a pioneering clean beauty retailer redefining skincare and cosmetics. You’ll hear us talk about her career journey from Estée Lauder to Sephora, the founding and growth of Credo, sustainability efforts, and advancing diversity and equity in beauty.
description:
In this episode of It Takes A Village with Delina Medhin, Delina speaks with Annie Jackson, a beauty industry veteran and co-founder of Credo, the leading clean beauty retailer that has transformed how consumers think about skincare and cosmetics. Annie shares her impressive journey from her start at Estée Lauder to being part of the founding team that launched Sephora in the U.S. and Japan, and finally co-founding Credo to champion clean, safer beauty options.
Annie dives deep into the early days of Credo, the intentional and values-driven growth strategies, and the rigorous process of curating brands that meet Credo’s high clean standards. She discusses the co-founding of PACT with MOB Beauty, Credo’s sustainable initiatives including eliminating single-use plastics, and the brand’s ongoing commitment to industry-wide environmental responsibility. This episode offers rich insights for anyone passionate about entrepreneurial mission-driven businesses, clean beauty retail, and sustainability.
Show Topics:
Annie’s career path from Estée Lauder to Sephora launches
The vision and founding story of Credo Beauty
Building a clean beauty standard: The Credo Clean List
Collaborating on PACT, a nonprofit to reduce beauty packaging waste
Credo’s sustainability initiatives and single-use plastic elimination
Transitioning from brand accelerator to BIPOC career accelerator
New product lines and expansion into home goods
Championing diversity and equity in the beauty industry
TIMESTAMPS
0:00 Intro
04:43 Meet Annie Jackson: CEO of Credo Beauty
05:29 Annie's Early Career and Education
07:49 The Journey with Estee Lauder
11:42 Building Credo Beauty: The Early Days
14:41 Challenges and Growth Strategies
20:12 Lessons from Sephora and International Expansion
33:44 The Impact of Choosing the Right Investment Partner
35:20 Engaging with Over 120 Brands
36:05 Inspiring Stories of Brand Founders
40:26 Pitching to Credo: Tips and Insights
45:01 The Credo Clean Standard and Sustainability
48:30 The PACT Initiative: Reducing Beauty Industry Waste
58:42 The Importance of Brand Representation in Stores
01:01:33 Building a Strong Team and Company Culture
ABOUT annie jackson
Annie Jackson is a seasoned beauty executive and co-founder of Credo Beauty, the premier clean beauty retailer in the U.S. She began her career at Estée Lauder and played an instrumental role in launching Sephora in the United States and Japan. Annie’s dedication to transparency, sustainability, and empowering new beauty brands has positioned Credo as a leader in the clean beauty movement. Beyond retail, she co-founded PACT, a nonprofit focused on reducing beauty packaging waste, and leads initiatives to accelerate BIPOC career growth within the beauty industry.
Follow Annie on Instagram at @anniejackson_shopgirl | @credobeauty
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