Ep. 53 | Blue Water Girls: The Ultimate Clean Beauty Tanning Product for Melanin Magic by Black Girls Texting
black girls texting"WE DON’T RUN FROM THE SUN, WE’RE SHIFTING THAT NARRATIVE AND EMBRACE THE WAYS THE SUN ACCENTUATES AND HIGHLIGHTS OUR BEAUTY AS WOMEN OF COLOR"
These dynamic women turned a simple group chat into a thriving podcast called Black Girls Texting, building a loyal community by sharing honest conversations about life, career, and culture and leveraged their expertise and entrepreneurial spirit to launch their own clean beauty brand, Blue Water Girls. You’ll hear us talk about building community through podcasting, creating innovative tanning and glow products, and embracing responsible sun exposure that honors and elevates all skin tones.
description:
In this episode of It Takes A Village with Delina Medhin, Delina chats with Chelsea, Sade, and Glynn, three inspiring women behind the Black Girls Texting podcast and founders of Blue Water Girls, a skincare brand celebrating the beauty of sun-kissed skin. Through their innovative tan accelerant and glow serum, Blue Water Girls promotes balanced and responsible sun exposure, embracing the unique glow of all skin tones.
Chelsea, Sade, and Glynn share the origin story of their iconic group chat turned real-life collaboration. Discover their creative journey from ideation and product formulation to launching campaigns in Cuba and retail debuts in New York and Los Angeles. They discuss self-funding their business, designing sustainable formulas and packaging, and the challenges of retail while emphasizing the power of community and genuine customer connection.
Whether you’re dreaming of starting your own skincare line, love stories of authentic collaboration, or are a fan of Black Girls Texting, this episode offers inspiration, real talk, and a behind-the-scenes look at what it takes to build a brand.
show Topics:
How Chelsea, Sade, and Glynn met and built a community
The group chat that became a business
Podcast and skincare brand synergy
Product development: private island glow tan accelerant and glow serum
Sustainable packaging and fragrance creation
Ingredient safety and consulting process
Self-funding and launching the business
Marketing strategies and campaign shoot in Cuba
Retail challenges and launching in NY & LA
Engaging customers face-to-face
Future goals and lessons learned
TIMESTAMPS
0:00 Intro
01:21 Launching For Blue Water Girls
02:36 Building a Podcast Community
04:20 The Origin of Black Girls Texting
11:25 Navigating Personal and Professional Lives
27:07 Creating a Product: Private Island Glow
37:30 Designing the Perfect Bottle
38:32 Creating the Fragrance
39:44 Choosing Safe Ingredients
40:45 The Role of Consultants
44:01 Packaging and Design Decisions
47:40 Self-Funding the Business
51:17 Marketing and Launch Strategy
52:03 Future Plans and Aspirations
52:55 Challenges and Learnings
57:21 Customer Engagement and Feedback
01:11:22 Final Thoughts and Where to Buy
ABOUT
The founders of Black Girls Texting (Glynn, Chelsea, and Sade), are dynamic entrepreneurs, storytellers, and community builders. What began as a lively group chat among friends evolved into a hit podcast, where they share unfiltered conversations about life, culture, and the Black female experience. With over 300 episodes, they’ve cultivated a loyal audience and become trusted voices in the podcasting world. Their entrepreneurial journey expanded with the launch of Blue Water Girls, a clean beauty brand created to celebrate and empower women of color. Together, they exemplify the power of friendship, authenticity, and turning shared experiences into impactful ventures.
Blue Water Girls is a premium clean beauty brand specializing in a unique tan accelerant and glow serum that helps customers achieve a radiant, sun-kissed complexion with minimal sun exposure. The brand celebrates melanin-rich skin and promotes balanced, responsible sun exposure through naturally derived, skin-loving ingredients and sun protection.
Follow them on social media
@blackgirlstexting | @forbluewatergirls
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