Ep. 52 | Jackson Hole’s Best Kept Secret with Alpyn Beauty Founder, Kendra Butler
kendra"SUCCESS IS NOT SOMETHING THAT YOU CAN DO ALONE"
Kendra is the founder of Alpyn Beauty, a skincare brand inspired by her move from the fast-paced beauty industry in New York to the serene, extreme climate of Jackson Hole. You’ll hear us talk about creating skincare for harsh environments, the challenges and rewards of building a brand from scratch, and the importance of finding your village along the way..
description:
In this episode of It Takes A Village, Delina speaks with Kendra Butler, founder of Alpyn Beauty. After feeling burnt out from the high-powered NYC lifestyle in the beauty industry, Kendra transitioned to a more relaxed pace in life in Jackson Hole. Personally experiencing the challenges of using beauty products in extreme climates, she was inspired to launch Alpyn Beauty, a skincare line blending wild, sustainably harvested plants with natural skincare benefits with clinically proven skincare ingredients.
Kendra shares with us her transition from working with beauty brands in NY to living and starting Alpyn Beauty Bar in Jacksonhole. She talks about the challenges of curating and then crafting beauty solutions for extreme climates, getting support from retailers like Credo and Goop before having her own product line, pitching to Sephora, and what partnerships with retailers look like. We dive into the experience of harvesting wild plants in the mountains, creating her own plant-based extracts, and the behind the scenes of her well-loved Alpyn products. Kendra also shares with us the importance of sticking with your skincare routine, understanding skin purging, and what it’s like working alongside her husband.
Whether you’re interested in entrepreneurship, beauty, or the journey of turning a passion into a thriving business, this episode with Kendra is filled with valuable lessons and inspiration that will motivate you to just go for it.
Show Topics:
Transitioning from NYC’s beauty scene to Jackson Hole
Launching Alpyn Beauty and creating skincare for extreme climates
Early retail support from Credo and Goop
Pitching to Sephora and retail partnerships
Harvesting wild plants and developing plant-based extracts
Skincare routine tips and understanding skin purging
Working alongside family in business
TIMESTAMPS
0:00 Intro
02:07 From New York City to Jackson Hole
05:34 Starting a New Life in Wyoming
08:39 The Birth of Alpen Beauty Bar
14:36 Creating a Unique Skincare Line
24:08 From Local Success to National Recognition
29:02 Navigating Manufacturing and Launch Challenges
29:51 Impact of COVID-19 on Alpen Beauty Bar
31:55 Securing Retail Partnerships
33:55 The Importance of Retail Support
36:52 Creating Unique Plant Extracts
42:18 Product Line Expansion and Retinol Introduction
58:43 The Role of Support Networks
01:02:18 Final Thoughts and Where to Follow
ABOUT Tabitha Brown & Gina Woods
Kendra Kolb Butler transitioned from a high-powered NYC life to founding Alpyn Beauty in Jackson Hole, drawing from her vast experience with luxury beauty brands and her new environment’s natural resources. Alpyn Beauty uniquely combines locally wild-harvested plants with clinical ingredients, establishing a skincare line that mirrors the efficacy of nature with scientific backing. Committed to sustainability, the brand supports the GrandTeton National Park Foundation by donating a portion of every sale to its rewilding efforts,underscoring Butler’s dedication to environmental conservation.
Follow Kendra on Instagram @kendrabutler | @alpynbeauty
LISTEN TO THE EPISODE
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