Ep. 37 | Ashunta Sheriff’s Viral Product Sold Out on DAY 1
ashunta"THE PEOPLE WHO MAKE YOU SUCCESSFUL ARE STRANGERS"
Ashunta has over 20 years in the beauty business, molding and creating her own signature flawless clean beauty technique. She is known as the go-to artist when you want her signature “glow”. You’ll hear us talk about her journey from celebrity makeup artist to brand owner, exploring wellness, resilience, and the power of speaking your truth in the beauty industry.
description:
In this episode Delina has a conversation with Ashunta Sheriff-Kendricks, a trailblazing makeup artist with over 20 years of experience in the beauty industry. Known for her signature “Glow” and “less is more” approach, Ashunta has worked with some of the biggest names in Hollywood, including Zendaya, Alicia Keys, Rihanna, and Taraji P. Henson. She shares her journey from learning under industry legends like Laura Mercier to launching her own brand, Ashunta Sheriff Beauty, and the challenges she faced in building a business from the ground up.
We explore Ashunta’s experiences as a celebrity personal makeup artist and her exciting venture into entrepreneurship, including launching on QVC, where she showcased Ashunta Sheriff Beauty to a wider audience. Ashunta also opens up about her commitment to wellness, the importance of healing, and the power of speaking your truth—key lessons she’s embraced throughout her career. We also discuss how going viral can change your life in an instant and the resilience needed to navigate those pivotal moments.
Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone seeking inspiration, this episode is packed with valuable insights and heartfelt advice. Join us as Ashunta shares the wisdom she’s gained from her incredible career and how she continues to innovate, heal, and empower others in the beauty industry.
Show Topics:
Navigating wellness, healing and speaking your truth
Having your own brand - Ashunta Sheriff Beauty
Working with Laura Mercier
Going viral on QVC
The signature “Glow” and philosophy of “less is more”
Working as a celebrity personal makeup artist
Challenges in starting a business
Being viral and how life can change in an instant
Innovating in the beauty industry and building a legacy
TIMESTAMPS
0:00 Intro
05:44 The Transition from Client Work to Brand Building
08:34 Navigating the Beauty Industry as a Black Woman
09:25 Building a Universal Brand for Everyone
09:56 Stereotypes in Retail and Customer Perception
11:33 Pat McGrath’s Legacy and the Path She Paved
13:17 Working with Laura Mercier: Early Days & Glowing Skin Techniques
18:10 Insights on TV, Films and Freelance Makeup Work
24:49 Wellness Journey and Metal Cleanse
29:18 The Rise and Fall of Perfect Face
34:52 Coping with Depression and Weight Gain
36:42 Support from Friends and Family
37:33 Career Challenges and Changes
43:14 Starting a Magnetic Lash Line
46:13 Navigating E-commerce and Viral Success
53:46 Expanding into Retail with TJ Maxx and Marshalls
59:28 Acknowledging the Support System
ABOUT ashunta sheriff-kendricks
Ashunta Sheriff-Kendricks is an internationally recognized makeup artist, founder of Ashunta Sheriff Beauty, and a true industry innovator. With more than two decades of experience, Ashunta emerged as a sought-after expert through mentorships with Vincent Longo, Laura Mercier, Charlie Green, and Pat McGrath on high-fashion runways worldwide. Her clean beauty technique and signature “Glow” have made her a favorite among stars and brands alike.
Ashunta’s expertise extends from Broadway to blockbuster films, editorial shoots, red carpets, and major ad campaigns. She’s collaborated on product development with global brands such as Dior, Armani, Cover Girl, L’Oreal, and many more. Beyond her achievements, Ashunta is proudest of her role as a mentor, especially amplifying aspiring artists and women everywhere. Through her artistry and leadership, she continues to shape the ever-evolving landscape of beauty.
Follow Ashunta on all social media
Explore and check out AshuntaSheriff Beauty at http://www.ashuntabeauty.com/ and @ashuntasheriffbeauty
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