Ep. 19 | Co-founding a CBD Skincare Brand: The Story of Dieux Skin
charlotte"IN ORDER TO BUILD THE INDUSTRY WE WANNA BUILD, WE ARE GONNA HAVE TO SHIFT OUR MINDSET"
Charlotte is a passionate creative and thoughtful leader who brings heart and clarity to everything she does. With a unique blend of experience and authenticity, she knows how to inspire others while staying grounded in her own journey. In our conversation, you’ll hear her share honest stories about growth, creativity, and overcoming challenges with grace.
description:
In this episode, I’m thrilled to feature Charlotte Palermino, co-founder and CEO of Dieux Skin. Join us for an insightful conversation about Charlotte’s journey in revolutionizing the skincare industry through transparency, science, and empowerment.
Charlotte shares how Dieux Skin challenges beauty industry norms with clinically vetted, price-transparent products like the award-winning Forever Eye Mask, recognized by Vogue, Harper’s Bazaar, ELLE, and more. We explore her transition from editorial development lead at Snap Inc. where she worked with top-tier brands like The New York Times and Vogue to launching a disruptive skincare line.
Our discussion covers the challenges of starting a company, navigating the competitive “arms race” in beauty, and addressing diet culture’s impact on women’s health. Charlotte also reveals the mission behind Dieux: to dispel skincare myths and help individuals find routines that truly work for them without feeling pressured to follow trends.
Show Topics:
The importance of transparency and clinical vetting in skincare
Overcoming skepticism and earning industry recognition
The influence of diet culture on women’s skin and wellness
Building a brand that empowers individuality in beauty routines
Navigating investor doubts and maintaining vision
The role of social media and influencer partnerships in brand growth
Balancing multiple skincare brands within routines
Creating a supportive and innovative company culture
timestamps
00:00 – Intro
5:20 – The reason behind Dieux
7:30 – Connecting with other brands and founders
10:00 – Chemicals, allergies, toxins
13:39 – Chemical filters and preservative systems
19:31 – Diet culture’s impact on women
25:30 – Sunscreen
30:05 – Dieux’s origin story
44:22 – Building the Dieux team
47:53 – Social media and predictions
1:00:30 – Influencer work and the newsletter
1:05:53 – CBD in skincare
1:08:40 – Multiple brands work in a routine
1:11:23 – Dieux’s company structure
1:12:43 – Investors told me Dieux was a bad idea
1:24:34 – Gaining momentum in the business
1:31:34 – Do not compare yourself to others
about charlotte palermino
Charlotte Palermino is the co-founder and CEO of Dieux, a clinically vetted and price-transparent skincare line. Dieux’s first product, the award-winning Forever Eye Mask, has been featured in Vogue, WWD, Harper’s Bazaar, The Strategist, The Cut, The Drew Barrymore Show, and won ELLE’s Future of Beauty Award.
Before founding Dieux, Charlotte was the editorial development lead at Snap Inc., developing brands like The New York Times, Vogue, Complex, Le Monde, and Al Jazeera. She also launched Cosmopolitan’s Snapchat Discover channel at Hearst Digital Media. Charlotte has written about beauty, culture, and food for ELLE, The Cut, Cosmopolitan, Marie Claire, Bon Appétit, and Into the Gloss.
Follow Charlotte on all social media platforms
Instagram | TikTok | X (Twitter)
Explore Dieux Skin at dieuxskin.com and on Instagram @dieuxskin.
what’s in charlotte’s bag?
Hand sanitizer (to keep clean, especially since she touches her face a lot)
Sunscreen (a protective essential)
Lip balm or gloss (to avoid chapped lips)
Pen and a small notebook (for ideas and notes)
Phone (a must-have for any small business owner)
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